When we started Plateau Games, our goal was to work on games that we were excited to work on, and go about it in a way that we wanted to. Please wishlist Blightmare on Steam and follow us on Twitter! Now I saved it to my bookmarks so that I can keep me in touch with you.
Thanks Tiana! Please send me your mail for contact and talk more about it. Save my name, email, and website in this browser for the next time I comment. You can unsubscribe from marketing emails at any time e. View Privacy Policy. About Tiana Crump Tiana Crump is a staff writer and social media manager at Buildbox with a passion for inspiring others and driving brand awareness. Chris Martin says:. July 2, at am. Zicky says:. June 16, at pm. April 7, at pm. Mike says:. March 7, at am.
April 19, at pm. Seminal says:. March 30, at am. March 26, at am. Muhammad Irfan says:. March 25, at pm. Hue says:. March 24, at pm. Tiana Crump says:. Mari says:. April 8, at am. Leave a Reply Cancel Reply. So what does the industry hold for VR, and for marketing these games? With the right technological advancements and immersive content, there is no reason for VR not to capture the hearts of gamers everywhere.
Augmented reality AR and virtual reality VR are two of the most common new gaming styles. From PC to mobile, these new ways to play games have revolutionized the gaming industry and offered us a new way to engage. But what about mixed reality MR , which offers the best of both worlds physical and digital to create a dynamic new gameplay style?
This makes the gameplay feel more realistic, and helps bring once-fantasy worlds to life right before our very eyes. Sound interesting? It is! But it's not just the style of games that's changing, it's also the way we access them and the variety of options we have. People around the world have jumped onto streaming services including Netflix to get a range of great content available at one affordable monthly price.
So, who's to say that this wouldn't work for the gaming industry? This is called cloud gaming, and we're heading to a future where discs, downloads, and even consoles may not be required for people to stream their favorite games as easily as they can watch a movie by logging onto Netflix.
However, as technology gets more powerful and our love for easy access subscriptions grows stronger, we see this as a major part of gaming's future.
The subscription economy describes the trend in which buyers are increasingly opting for a recurring payment over an outright purchase. This payment gives them access to a catalog of content at a set usually monthly price, and this content is often updated. There are many outlets with which you can join this economy, including Humble Bundle and Xbox Game Pass.
But this doesn't mean that you cannot simply launch your game at a set price on game stores like Steam or Epic Games. So, what does the future hold for you? Gamers are their own breed of audience. You cannot use the same strategies that you would for other industries. Because even if you make an amazing game stacked full of incredibly deep characters, mind-blowing scenery and rich lore, you'll be lost in a sea of unplayed games without an incredible marketing strategy. But there are a few things you need to know about marketing to gamers.
Don't fall into stereotypes, and remember that the gaming industry is a niche with its own nuances and implications. Learn more about what you need to know about marketing to this audience in The Dos and Don'ts of Marketing to Gamers. Brand trust is an essential asset that every business needs if they wish to establish themselves as an authority in their industry. However, this takes a long time to generate and can be lost in an instant. With such a large audience, the gaming industry requires careful consideration to navigate.
Don't worry though, there are a set of steps that you can take and start on immediately to start generating trust for your gaming studio. These include:. Interested in learning more? Before you even begin to market your game, you need to consider your game design. After all, this is the first step to creating something that your audience will want to engage with. From accessibility, layout, design and your story to purchase platforms, challenges and micro-transactions, you need to ensure that you have everything the way you want it - and the way your audience will want it - to be before you even start your game marketing plan.
While the gaming universe may be fragmented into hundreds of genres, some principles hold true regardless of the complexity or simplicity of the game. That's why we've created this guide that will tell you what you need to consider when creating AND marketing your game. But it's not just the look of your game, it's also the feel - and part of this comes down to the way you tell the story of your game. Because it helps players connect with the game and characters, while helping you find opportunities to market your game.
So, let's take a journey through what you need to consider to create a good story in 10 Things a Good Game Narrative Needs. Every marketing guide will tell you that you need to be research-heavy to understand how to make your campaigns succeed. This is because the marketing industry relies a lot on it. As a game developer, you might be thinking that you need to research everything. But will this actually serve a purpose, or is it pointless? This all depends on what you choose to look at.
Steam is the most popular video gaming catalog on the market. As such, it comes as no surprise that it is a competitive marketplace. So, what does this mean for you? It's easy - putting your game up on Steam and waiting for people to find it is not enough to succeed. The process of marketing may seem difficult, but it doesn't need to be. There are many different Steam game marketing strategies you can use to help your game achieve higher heights.
However, you need to remember that what works for others may not work for you. You need to alter and adjust your marketing strategies to suit your game, audience and goals. So, if you're looking to get started and already have an idea of what you need to do, we've got the strategies for you!
Ever heard of Pokemon GO or Roblox? Of course you have. They're some of the best selling free to play video games the world has ever seen. It works for sequals and games in the same universe. However, it can also work when partnering with other studios to include some easter egg characters in games. The key takeaway from this article should be to start early, devote a significant proportion of your time on marketing and be persistent.
It takes time to build a community and a followership. Once you do, the journey gets easier. If you found this insightful, you might want to check out more games industry trends on our free Steam Analytics platform or explore data on any individual game or publisher! Steam Analytics.
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